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CI Story
  • Inviting you,

    This symbol is created by combining ‘&’ and ‘♡’, The underscore on the left is an ‘inviting line’, meaning that we invite you to join us in sharing.

  • Togetherness,

    Good Neighbors, who are devoted to delivering hope to their neighbors, and our sponsors and beneficiaries share love together.

  • Life and hope, Olive green

    Olive green, the color of life, growth, hope, and peace, expresses our friendliness and trustworthiness.

CI Guidelines

Good Neighbors’ CI consists of the symbol and the logo as follows. The shape or the color of the symbol and the logo must stay intact because they show the very essence of our image and they are our valuable brand assets.

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Terms used in these guidelines are as follows. For details, refer to the guidelines on each type of the CI combination.
  • Clear Space

    You should keep the space required for the CI symbol, logo, and slogan free from other elements.
    Clear space is applied to all types of CI combination.

  • Minimum Size

    The minimum font size is set to be 7pt or larger, each of which must be applied
    in accordance with the guidelines on each type of the CI combination.

Guidelines of CI Combined with Partner’s

When our CI is used along with that of a partner, a certain space should be kept between the two as follows. If it is impossible to follow the guidelines, contact our communication team (pr@gni.kr).

Examples of inappropriate use

The image forms suggested in these guidelines must be used because any changes to the original may damage the brand image. If you are not sure about the usage, you should contact our communication team (pr@gni.kr).

Overall Modification
  • logo The space between the symbol and the logo incorrect
  • logo The proportion of the symbol and the logo changed
  • logo Only the outlines left
  • logo The shadow effect applied
  • logo The symbol and the logo italicized
  • logo The gradation effect applied
Slogan-Combined Type Modification
  • logo The space between the symbol and the logo, slogan incorrect
  • logo The typeface of the slogan changed
  • logo The font size of the slogan changed
  • logo Too small to read the slogan
Incorrect Application of Background Guidelines
  • logo Background guidelines violated
  • logo Used on complicated backgrounds and patterns
  • logo Colors other than recommended ones used
  • logo Colors other than recommended ones used